“Smunday”: A new national holiday?

Patrick Inman, Staff Writer

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Kraft Heinz  is pushing to make the day after the super bowl a new national holiday with the nickname: “Smunday.”

“If we can make Big Game Sunday awesome, we can make the Monday after awesome too. Make that Monday more like Sunday. Make it a SMUNDAY and have more Sunday on your Monday than any of us have ever had in our lives. Don’t settle. Sign it. For your sanity. For your family. For your country”. Heinz stated this as support for their cause.

We have all been there before. The morning after the super bowl where the gluttonous cannot move and even the most motivated souls refuse to pick themselves up for work.

Sound familiar? Kraft Heinz believes they have a solution.

Monday, February 6th, the day after the super bowl, Kraft Heinz gave all of its salaried employees the day off. They accomplished this by not spending a large amount of money for a super bowl commercial. However, Heinz wishes to extend this holiday to the general population.

A petition was created and can be found on smunday.org, which can be signed by anyone who wishes to sign up until Sunday, at 11:59 PM. If the petition gains at least 100,000 signatures by the end of super bowl Sunday, Kraft Heinz will send the petition to congress in order for it to be voted on.

The petition currently has close to 55,000 signatures and is increasing significantly everyday. The day off for the Kraft Heinz employees will occur no matter the outcome of the petition. Kraft Heinz justifies their petition with facts stating that more than 16 million people call in sick the day after the super bowl, which ends up costing the country close to 1 billion dollars in lost productivity. Heinz went on by saying, “The rest who show up for work are just plain cranky.”

Heinz’s hope was to not only create this new national holiday, but to also gain publicity without spending tons of money. Heinz hit the jackpot with “Smunday.” This petition has become a fantastic marketing strategy for Heinz as they continue to gain publicity from their “Smunday” dubbed holiday. This proposed new national holiday has stirred up the social media community and has generated free advertising for Kraft Heinz. A very smart strategy considering a thrity second super bowl commercial costed around 5 million dollars last year.

Opposition is few and far between for this new holiday. However, the main argument against “Smunday” is that Kraft Heinz will lose a lot of money. Heinz seems willing to take that risk since they are gaining free advertising due to the social media age.

Congress has openly acknowledged “Smunday”, and will consider the possible holiday for the future if the petition gains footing.

 

 

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“Smunday”: A new national holiday?